Clark Atlanta Talent Conference: Building Bridges: Strengthening Collaboration Between Industry & Academia
The Advertising Educational Foundation, as part of its HBCU Campus Connect program, sponsored the You Might Be a Marketer Conference at Clark Atlanta University for students there and from Spelman and Morehouse Colleges, two other Atlanta area HBCUs. Included in this conference was a session for faculty featuring a conversation about transformative outcomes coming from industry-academic collaborations. This article provides a recording of this dialogue. The session touches on the challenges faced, the need for dedication, and the importance of fresh approaches. The group also discusses examples, such as a collaboration involving high schools, the American Association of Advertising Agencies, P-TECH schools (Pathways in Technology Early College High School), and NASCAR's internship program. Overall, the group stresses the significance of industry-academic collaborations to help students maximize their potential through the practical application of critical thinking skills and knowledge gained through their college education.
““We are bringing the tools that students need whether they're skills, network, or sponsorship into the forefront. We hope that they can create a vision that becomes clear for them, not based on the confines that society has dictated for them, but based on what they want and the limitless possibilities available.”
The Samuel DeWitt Proctor Institute for Leadership, Equity, and Justice is proud to present another episode of the “Varying Viewpoints” podcast. Joanna L. Jenkins Ph.D. – consultant, coach and affiliate professor at St. Joseph’s University – and Natascha Saunders – associate director and career coach at Harvard University – discuss the importance of equity in career coaching. Joanna and Natascha take us through the challenges faced by young people, including family expectations and lack of support. Throughout the episode, they emphasize the need to teach students how to build and leverage their cultural capital using existing relationships, passions, and resources. They conclude that the future needs inclusive leadership, active listening, and optimism to drive problem-solving in the modern workplace.
Groundbreaking Certificate Initiative Created to Combat Gender Bias in Marketing and Advertising Through Education at the University Level
Proud to be an Educator & Instructor with The ANA Educational Foundation (AEF) and SeeHer, the leading global movement to eliminate gender bias in marketing, media, and entertainment, announced the launch of a first-of-its-kind new initiative, SeeHer Education.
SeeHer Education is the first certificate program combining Marketing and Gender Studies. The program brings together top professors and practitioners who are leading efforts to eliminate gender bias in marketing and advertising and will act as a bridge between academia and industry.
“Surround yourself with a community that is going to help incubate your ideas, especially if your ideas might be considered counter cultural. If some of your ideas might be disruptive, you want to make sure you are in a space where you can incubate idea where it still has integrity. Where its validity is not inherently based on how much it aligns with general market standards.”
The Samuel DeWitt Proctor Institute for Leadership, Equity, and Justice is proud to present another episode of the “Varying Viewpoints” podcast. Our podcast series highlights recent and relevant work of scholars and leaders and provides an engaging way to share innovative scholarship that focuses on diversifying leadership and enhancing equity
